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#ERLM
# Goals and Outcomes
Review [[ERLM_Structure_of_Objectives_Page.pdf]] _Begin with the
end in mind_ _--- Steven Covey_
_You've got to be careful if you don't know where you are going,
because you might not get there._ _--- Yogi Berra_
_Alice: Would you tell me, please, which way I ought to go from
here?_ _Cheshire Cat: [smiling] That depends a good deal on
where you want to get to._
_What are you trying to achieve? Explain your outcomes using
absolutely no jargon._
The Goals and Outcomes of your proposal are your chance to set
the vision for your research. It is important at the beginning of
your research to make clear to the reader where you want to be at
the end. The proposal is a plan for getting to that place, and
everything after the Outcomes is about explaining where you start
and what path you will take.
An outcome is a thing aimed at or sought; it's a goal. That idea,
however, creates confusion since a research goal is the broad
purpose, and outcomes are specific statements about what you want
to be able to achieve. For our purposes, we will distinguish
between the research goal and the research outcomes, but both
will be contained in the Goals and Outcomes section of the
proposal.
## Research Goal
You must write the proposal with the reviewer in mind. The
reviewer will want to know from the beginning what the proposal
is about, so start every proposal with
"The goal of this research is to ..."
You can also say
"The purpose of this research is to ..."
This goal sets the vision for what you want to achieve; it is the
circle on the map for where you want to go. Your goal should not
be too broad or grandiose. Remember that your colleagues are
trying to solve similar problems and know what can and cannot be
achieved. Grand goals call for grand projects, and if the details
of you project do not align with your goal, the reviewers will
see the disconnect and decline funding. The goal should also not
be too narrow or specific. Narrow projects are often overly
constrained limiting inquiry, have solutions with limited impact,
and lack vision. Researchers who lack vision often fail. They are
unable to inspire teams, motivate performance, or create
sustainable value.   The challenge, one that successful
researchers often spend considerable time confronting, is to make
the goal of the research "just right," thus creating a vision of
a problem with sufficient intellectual merit and broader impact
to be worthy of investigation.
It can be challenging or even unwise to stuff a big vision into
just one sentence, but you don't want to have it take up a page
or even half of one. Keep the research goal one to three
sentences in length. If you have to go longer than that, you
probably don't have a goal that is clear enough to you, which
means it will not be clear to the reader, or you are trying to
over define your goal, in which case some of what you are saying
might be part of the outcomes or impact.
While your goal begins your vision of what you want to achieve in
your research, it may not be tangible or concrete. Reviewers will
want and need to see a more clear picture of where your research
will go. It would seem, since the point of the proposal is to
explain what you want to do in your research, that next you
should lay out what you would do in your research. The trouble is
that, while the reviewer does care what you will do, they care
more where you will end up.  Think of them as the one with the
money --- they sometimes are, but often are not --- and they want
to know what it is they get for their investment. What are they
buying? What is the product of your effort? What will you
achieve? _These questions are not about the tasks you will
undertake}_, but rather about where you will be if the research
is successful and what you will be able to do that is new. The
answer to these questions are the research outcomes.
## Research Outcomes
The research outcomes are brief, clear, concise statements of
what you should be able to do if the research is successful.
These are like mini-goals, but they are more specific. They are
not necessarily steps along the way to a larger goal; rather,
they are the sign posts that, if achieved, together would meet
the overarching goal. The outcomes provide clarity and definition
of your goal, and make clear what the specific things you want to
be able to do if successful. This vision is something that you
will return to throughout the proposal as you make connections
between your efforts and how they will help you achieve your
outcomes. Since you will be making these connections, the reader
should be able to keep your vision in mind as they read, and you
need to facilitate this by making each outcome sticky. Do this by
making them simple, concrete, and credible. You do not need all
of the traits, but do as many as you can.
Well formulated outcomes should do the following:
- provide a clear purpose for the research;
- direct your choice for research activities;
- guide the assessment of the success of the research.
Each outcome should be a single sentence that starts with a verb
--- remember you are stating what you should be able to do if the
research is successful. Ideally, the verb should convey something
verifiable. Verbs like 'understand'', 'know', 'comprehend', or
'make sense of' may describe something we want to achieve in
research --- understanding is a general goal of all research.
But, these are not observable or verifiable. Remember the eighth
Heilmeir question asked "What are the mid-term and final 'exams'
of the research?'' By making your outcomes observable and
verifiable you setting yourself up to answer that question.
Examples of an outcomes written to varying degrees.
**Goal:** The goal of this research is to generate artificial
light.
| **Quality** | **Outcome**
| | ---------------- |
--------------------------------------------------------------------------------------------------------------------
| | Good | Use electricity to generate incandescent
light from a wire filament.
| | Vague | Use electricity to make light.
| | Unmeasurable | Understand how incandescent light can be
made with electricity.
| | Verbose | Use AC or DC electricity to generate light
as a result of heating a wire filament to sufficiently high
temperatures. | | Not goal related | Determine the relationship
between filament temperature and the characteristic of the light
emitted. |
How many outcomes should you have? You want the reviewer to be
able to remember your outcomes --- they should be able to recall
your outcomes throughout the proposal--- so don't make too many,
but don't make too few since that runs the risk of suggesting
either a narrow scope for the research or overly broad outcomes
that don't define the research sufficiently. Between three and
five is about right. Less than three is too few --- the reviewer
wonders what else you might be able accomplish. More than five is
too much --- the reviewer thinks that you are over committing
yourself. My preference is three outcomes, and there is room for
more if you absolutely need them.
Presumably, your outcomes are not something that you were able to
do before. That is, your research should extend the state of the
art and redefine the limits of current practice. Who is the judge
of the current art and limits? This depends upon the funding
organization. If you are applying to the NSF, the state of the
art may be much different from what a company sees as their state
of the art. A large national funding agency sees their job as
pushing the state of the art for the country, and you need to
define an outcome that pushes the state of the art for the
national science and engineering community. A small company may
just want to innovate for their customers, and your research may
be bringing new capabilities to the company and their customers
but may not be as grand or far reaching it might be if you has
applied, say, to the NSF. It is important to understand the
organization to which you are applying and what their
expectations are for what reasonable outcomes might be.
---
# Peer Review: Goals and Outcomes 1
Offer comment using Acrobat's comment feature.  Address the
questions below, which  focus whether the content meets the
intention of the section, but you can say more about whatever
else you think will help.   Since it can be hard to know what the
writer intended, it is best to highlight parts you find confusing
or that you may have had to read several times before
understanding.  Some questions will ask you to summarize your
understanding of what was written.  This will help the writer see
how well their message has been communicated.
A note about spelling, grammar, and typos:  Writers should make a
point to eliminate these errors from what they write.  Typos, for
example, distract the reader and detract from your writing.  As
editors, it is not your job to ferret these mistakes out.  Focus
on the message and substance of the writing, and only comment on
these annoyances if you just can't stand it.
_When you offer a criticism, offer a remedy so the writer can
improve their work._
## Research Goal
The goal sets the vision for what you want to achieve; it is the
circle on the map for where you want to be if the research is
successful.
- Is the goal a clear statement about what the research would
achieve if successful?  Explain why or why not.
- Explain what you think the vision for the research is. 
- Is the scope of the goal of the research "just right'', not too
grandiose or too narrow?  Explain how it could be made that way.
## Research Outcomes
The research outcomes should be brief, clear, concise statements
of what could be done if the research is successful.  These are
like mini-goals, but they are more specific.
- Are the research outcomes brief, clear, and concise statements
of what should be able to be done if the research is successful? 
Verify that the outcomes are not tasks or steps of the research.
- Explain how the outcomes, if achieved, meet the overarching
goal.
- Are the research outcomes verifiable?  How so?
## Reader's Perspective
- In your own words, describe the goals and objectives.  Do you
have a clear picture of where the PI wants his research to go? 
Has the writer transmitted his message to you?
- Has the PI provided sufficient explanation about the goal and
objectives?  Are they over/under explained?  Explain what pieces
would be helpful to clarify the picture.