### #HeilmeierQuestions ##### What are you trying to do? Articulate your objectives using absolutely no jargon. ##### How is it done today, and what are the limits of current practice? ##### What is new in your approach and why do you think it will be successful? ##### Who cares? If you are successful, what difference will it make? ##### What are the risks? ##### How much will it cost? ##### How long will it take? ##### What are the mid-term and final “exams” to check for success?